The highly anticipated 2023 edition of the Sanganai Hlanganani World Tourism Expo, Zimbabwe’s premier international tourism showcase, is all set to take place from 12 to 14 October in the vibrant City of Bulawayo.
The annual event brings together key players and stakeholders in the global tourism industry, providing a platform for networking, collaboration, and showcasing the best of Zimbabwe’s rich tourism potential. This year’s expo celebrates the resilience, dynamism, and untapped potential of Zimbabwe Africa as a premier tourism destination. With a diverse range of destinations, wildlife, heritage, culture, and adventure offerings, Africa is emerging as a top choice for travelers worldwide. The Sanganai Hlanganani World Tourism Expo aims to highlight Zimbabwe’s unique position within this burgeoning tourism landscape.
Organized by the Zimbabwe Tourism Authority (ZTA) in partnership with the Ministry of Environment, Climate, Tourism, and Hospitality Industry, the Sanganai Hlanganani World Tourism Expo is known for its high-profile attendees and engaging exhibition pavilions. ZTA’s Chief Executive Officer, Ms Winnie Muchanyuka expressed her excitement about the upcoming event, saying, “The 2023 edition of Sanganai Hlanganani World Tourism will beam the light on tourism and place the entire travel and tourism on center stage. We look forward to showcasing the beauty, heritage, and hospitality of our country, and promoting Zimbabwe as an irresistible destination for travelers looking to experience authentic African tourism,” she said.
Muchanyuka said participants should expect a variety of engaging and interactive activities during the expo, such as educational workshops to foster knowledge sharing, networking sessions to foster collaboration amongst industry experts, and award ceremonies to recognize and celebrate outstanding contributions in the tourism sector.
“An exciting array of activities awaits participants. These will include business-to-business meetings for industry players and buyers. A Tourism investment forum will be held to showcase opportunities that are available to potential tourism sector investors. The aviation sector will also converge to talk about various issues affecting the aviation sector. A career guidance session will be held for the upcoming tourism leaders. Buyers will take up the usual destination site visits in the different locations across the destination to get an understanding of the country’s incredible tourist attractions,” she said.
The Zimbabwean tourism industry has undergone notable development and transformation in recent years, spurred by sustainable initiatives, improved infrastructure, and strategic partnerships. The Sanganai Hlanganani World Tourism Expo serves as a powerful platform to further reinforce these achievements and position Zimbabwe as a leading destination for tourists from across the globe.
Muchanyuka made a clarion call to the sector’s new players to take advantage of the Expo to exhibit and showcase their businesses. “We’re encouraging the upcoming tourism players who have difficulties in accessing the market to come and register as exhibitors and be able to use this platform to market their facilities to the broader tourism family and more so to the visiting international buyers,” said Muchanyuka.
Registration for the 2023 edition of the Sanganai Hlanganani World Tourism Expo is now open and can be completed online. “Space is quickly running out attendees are encouraged to register early to secure their place at this prestigious event,” added Muchanyuka.
