Dubai, UAE: Zimbabwe Tourism Authority (ZTA) has entered into a partnership with Emirates, one of the world’s leading airlines, to increase inbound tourism and develop traffic into Zimbabwe. The agreement will leverage the airline’s global network and reach to showcase the country’s diverse and rich attractions.
The Memorandum of Understanding (MoU) was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Ms. Winnie Muchanyuka, Chief Executive of ZTA. The signing ceremony was also attended by H.E. Lovemore Mazemo, Ambassador of Zimbabwe to the UAE, Mr Farai Chimba, President of the Hotel Association of Zimbabwe and General Manager of Victoria Falls Hotel.
The MoU outlines a range of joint marketing activities that include tourism promotions, familiarization trips for trade and media, and other initiatives. Both parties will also explore opportunities for joint advertising campaigns in key markets.
Badr Abbas, SVP, Commercial Operations, Africa at Emirates, said: “We are delighted to sign this MoU with ZTA and support their efforts to promote Zimbabwe as an emerging destination that offers unique and memorable experiences. Zimbabwe is home to one of the natural Seven Wonders of the World, stunning landscapes and historical sites that appeal to a wide range of travellers. Through our extensive global network, we aim to raise the profile of Zimbabwe and contribute to its tourism growth.”
Ms. Winnie Muchanyuka, Chief Executive of ZTA, said: “Collaboration is the key to success in tourism, and we are confident that this partnership with Emirates will create a platform for a significant increase of arrivals into the country. ZTA and Emirates will work together to enhance awareness and engagement among potential visitors and showcase the beauty and diversity of Zimbabwe.”
About Fly Emirates
Emirates started operations to Zimbabwe in September 2012 with five weekly flights. It has steadily grown the route in line with increasing customer demand and operates a daily service to Harare with seven flights a week. Since the start of its operations, Emirates has driven inbound traffic to Zimbabwe from the Middle East, points in Europe, Australia, and the USA. The airline’s codeshare partnerships with Airlink and South African Airways further provide more choice and connectivity to passengers and drive inbound visitors to domestic points in Zimbabwe like Bulawayo and Victoria Falls.
