Destination Marketing: Fastjet to promote Zimbabwe hidden gems

ZIMBABWE, HARARE | Fastjet Zimbabwe, on Monday, 12 February 2024, announced the launch of their amazing destination marketing campaign, which focuses on promoting the hidden gems of Zimbabwe.

“Amazing Zimbabwe” is a celebration and promotion of all things Zimbabwean, encompassing the country’s beauty, vibrant culture and rich heritage. The campaign is centred on four unique pillars synonymous with Zimbabwe’s Rich Traditions, Splendid Heritage, Iconic Sites, and Great People.

“The Amazing Zimbabwe campaign embodies the essence of Zimbabwe and our commitment to the continuous promotion of air connectivity in our beloved country. This campaign is tailored to showcase Zimbabwe’s great assets including some of those that often may not get the attention they deserve. It will be a wide-reaching showcase of many a splendour” said Nunurai Ndawana, the spokesman of Fastjet Zimbabwe.

Fastjet continues to deliver a compelling message of an Amazing Zimbabwe throughout their flight network. The award-winning airline’s commitment to travellers is an assurance of a memorable experience in Zimbabwe, uncovering hidden gems and great discoveries.

Fastjet flights are available for booking via the fastjet website, Mobile App and usual online trade platforms.

ABOUT FASTJET

Fastjet is a multi-award-winning African airline that began flight operations in 2012. Today, fastjet connects three major cities in Zimbabwe by flying between Harare & Victoria Falls, as well as between Harare & Bulawayo. In addition, the airline offers international flights from Harare, Bulawayo & Victoria Falls to Johannesburg in South Africa and from Victoria Falls to Mbombela (Kruger) Nelspruit Mpumalanga in South Africa. Its awards include World Travel Awards in 2016, 2017, 2018, 2019 2020, 2021 and 2022, Skytrax World Airline Awards in 2017 and 2019, and in the top ten finalists for 2021, 2022 and 2023. Since commencing operations, fastjet has flown over 4 million passengers and has established itself as a reliable African airline brand, with a range of value-added products and services. As part of the airline’s commitment to offering choice, flexibility and value, customers benefit from generous free baggage allowances, flexible change options, multiple payment channels, airport lounge access on select routes, and ancillary services such as car hire.

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