Zimbabwe has officially launched its 2024 Tourism Month, joining the global community in celebrating World Tourism Day on September 27. The Ministry of Tourism and Hospitality, led by Minister Barbara Rwodzi, announced that this year’s theme, “Tourism and Peace,” highlights the importance of tourism as a force for fostering peace and prosperity both locally and internationally.
Zimbabwe has seen a strong recovery in its tourism sector, with international arrivals increasing by 27% in the first half of 2024, reaching 751,483 visitors. Tourism receipts also surged by 24% compared to the previous year, bringing in US$493 million. This growth has been driven by infrastructure improvements, including enhancements to airports and road networks, which are crucial for Zimbabwe’s goal of achieving a USD5 billion tourism economy by 2025.
The 2024 Tourism Month is packed with events to showcase Zimbabwe’s diverse tourism offerings. Key activities include the Sanganai/Hlanganani World Tourism Expo in Bulawayo from September 11 to 13, which will feature local and international exhibitors. Other highlights are a Tourism Symposium at Lupane State University on September 19, focusing on how tourism can contribute to global peace, and a sports tourism tournament in Gokwe on September 21.
The grand finale will be the World Tourism Day celebrations on September 27 at Gandavaroyi Gorge in the Midlands Province, a spectacular but lesser-known natural attraction. By rotating the host province each year, Zimbabwe ensures that the benefits of tourism are distributed evenly, aligning with the nation’s vision of inclusive growth.
Minister Rwodzi emphasized the importance of this month-long celebration, inviting both locals and international visitors to participate in the events and witness Zimbabwe’s vibrant tourism landscape.
The month not only celebrates the country’s progress but also aims to raise global awareness of tourism’s economic, social, cultural, and environmental impact.
International Implications – Tourism Month
Zimbabwe’s efforts reflect a broader global trend of leveraging tourism for economic development and peace-building. As tourism continues to recover post-pandemic, countries like Zimbabwe are working hard to highlight their unique offerings while contributing to sustainable and inclusive global tourism growth.
Key Events to Watch:
- Sanganai/Hlanganani World Tourism Expo (Sept 11-13, Bulawayo)
- Tourism Symposium (Sept 19, Lupane State University)
- Sports Tourism Tournament (Sept 21, Gokwe)
- World Tourism Day Main Celebrations (Sept 27, Gandavaroyi Gorge, Midlands)
For international tourists and investors, Zimbabwe’s growing tourism infrastructure and focus on sustainable, inclusive development make it an attractive destination as the world moves towards more conscious travel experiences.
