In a landmark achievement, Africa Albida Tourism (AAT) has once again asserted its dominance in the hospitality industry, bagging two major accolades at the 2025 Association of Zimbabwe Travel Agents (AZTA) Awards. Victoria Falls Safari Lodge was crowned Best Resort Hotel for an extraordinary 26th consecutive year, while Lokuthula Lodges took home the award for Best Self-Catering Facility for the 10th year. AAT’s triumph underscores not only the company’s leadership in luxury hospitality but also its enduring commitment to sustainable tourism—a key factor that resonates globally with today’s eco-conscious travelers.
These awards, presented on 21 September at the Beach House Restaurant in Harare, come at a pivotal time for AAT as it approaches the 30th anniversary of Victoria Falls Safari Lodge in December. The lodge’s stunning location, perched on a plateau overlooking the Zambezi National Park, has long captivated travelers with its breathtaking views and exceptional service. Winning this accolade for over a quarter of a century underscores the lodge’s consistent dedication to excellence. AAT’s director, Ross Kennedy, remarked on the significance of this achievement:
“Winning this award for 26 years in a row is an extraordinary achievement, and it is a testament to the unwavering dedication of our team. As we approach Victoria Falls Safari Lodge’s 30th anniversary, this recognition reinforces our commitment to maintaining the high standards our guests expect while continuing to innovate.”
This achievement aligns perfectly with AAT’s forward-thinking approach to sustainability, an issue that increasingly influences the decision-making process of global travelers and tour operators. Victoria Falls Safari Lodge, in particular, has become synonymous with eco-tourism, incorporating environmental practices that safeguard Zimbabwe’s natural heritage, from water conservation to wildlife protection.
Lokuthula Lodges: A Haven for Families and Independent Travelers
AAT’s success didn’t stop at Victoria Falls Safari Lodge. Lokuthula Lodges, known for its self-catering options, won its 10th consecutive Best Self-Catering Facility award. Lokuthula’s win highlights the growing trend of independent travel, with families and solo adventurers seeking flexible, immersive experiences that allow them to explore at their own pace. As AAT continues to refine these offerings, it stands poised to cater to the evolving preferences of global travelers, especially those drawn to unique, off-the-beaten-path experiences.
Africa Albida Tourism – A Bright Future Amid Global Tourism Events
As global attention shifts towards major industry events like the World Travel Market (WTM) in London this November, AAT’s continued success positions it as a key player in attracting international travelers to Zimbabwe. WTM, one of the world’s largest travel and tourism expos, provides the perfect platform for companies like AAT to connect with stakeholders and showcase their exceptional destinations.
AAT’s awards come at an ideal time to capitalize on the spotlight at WTM, where stakeholders from across the globe will gather to explore travel opportunities for 2025 and beyond. With a renewed focus on sustainable, responsible tourism, AAT’s ability to balance luxury with conservation will resonate with attendees looking for travel brands that align with their values.
As the world gears up for WTM, AAT is looking forward to continuing its legacy of excellence. Managing Director Nigel Frost noted, “We are deeply honored by all of our awards, but we are also firmly focused on the future. We have exciting developments in the pipeline that will further enhance the guest experience and build on the legacy of Victoria Falls Safari Lodge and our other properties.”
With its blend of award-winning service, commitment to sustainability, and forward-thinking vision, Africa Albida Tourism continues to be a beacon of excellence in Zimbabwe’s tourism sector. As it steps onto the global stage at WTM, AAT is poised to attract even more international interest, driving future travel to the breathtaking landscapes of Victoria Falls and beyond.
